Use the impact of TV ads on the audience at the peak of their activity during or immediately after broadcasting. Target your Internet campaign at the audience who browse while watching TV in order to increase the effectiveness of your ads or to use for your own benefit the TV campaigns of your competitors, suppliers or all players in the industry.
Comexp AdSwitcher, a unique patented image recognition technology, combined with the largest broadcast monitoring coverage in Russia and Kazakhstan will synchronize the start of your promotion activities with the broadcast of certain advertisement in a particular geographical area.
Synchronization with Google AdWords
Use AdSwitcher possibilities for fine-tuning your SEA campaign in Google in order to ensure better position of your website exactly when TV viewers interested in a certain TV advert are looking for a suitable offer online.
Synchronization with ads in VK
If TV viewers are interrupted while watching TV to chat in a social network, a synchronized start of the advert allows to catch their attention at the right time. You may duplicate your own advert, thus significantly increasing its efficiency or provide associative link of your offer with any other clip which is being broadcast on TV for the same audience.
Synchronization with your website
AdSwitcher allows to set up automatic changes in your website while TV adverts are being broadcast in order to make a promo offer more visible and simplify interaction with the website for those users who browse it after watching a TV advert or other events synchronized with the advertising clip broadcast. Also you may set up extra services on your website that will use AdSwitcher to start mailings, mass texting, push notifications or other planned activities during a particular TV clip broadcast.